Passion Sundays

Leadership is about becoming the best of who you are

Top 10 most influential Leadership Gurus Arthur Carmazzi shares secrets to build leadership culture

Carmazzi is the founder of The Directive Communication Psychology, a leadership-training method built on observed group dynamics and responses. Ranked by Global Gurus as one of the top 10 most influential Leadership Gurus, Carmazzi is tremendously passionate about the role leadership plays in establishing company culture.
Passion, says Arthur Carmazzi, comes from believing you can “be more of who you want to be, while being who you are.”
In leadership, having a vision goes closely with being passionate about what you do. By focusing on individual points for improvement, and looking for the best in any given situation, we not only improve ourselves, but inspire people around us. And voila, the true successful leader is born.
According to Carmazzi, “A great leader is one who develops an environment that supports passion,”—and that means someone who empowers each individual to get “from where they are now to who they want to become.”
That starts with leaders themselves learning to find—and to build on—their existing strengths. Good leadership isn’t about wearing a mask or fitting into a mold, Carmazzi points out. It’s about becoming the best of who you already are.
To learn more about how you can discover the best in yourself, watch today’s episode, and don’t forget to share it around and spread the passion.
Live Passionately!
Moustafa Hamwi
Passionpreneur & Chief Energy Officer
Award Winning Author & Speaker
AKA The Passion Guy


Moustafa: Hello everyone and welcome back to Passion Sundays, the best way to end the week and start another.
Our guest today is ranked as one of the Top 10 Leadership coaches. And he’s got a phenomenal Directive Psychology Institute that he’s gonna tell us all about.
Arthur, thank you very much for being here today.
Arthur: My pleasure Moustafa! It’s really great being here.
Moustafa: I really appreciate. I’m very excited. Leadership, one of the hottest topics and again, you know, passionate leadership is one of the dearest topic to my heart so…
Arthur: Of course!
Moustafa: Being able to talk to one of the world’s best leadership coaches is an awesome thing.
Arthur: Thank you.
Moustafa: First question is – what does passion mean to you?
Arthur: Passion…Okay, this is, this is my version of passion. Passion stems from the belief that in the process of doing something you can be more of who you want to be while being who you are. Okay? Which basically means that, the, anything that you do that gives you that potential of being more, creates passion.
Moustafa: I love it! Awesome! And ah how does passion relate to leadership?
Arthur: Well, okay let me hear, let me ask you a question. If, if you are in a situation where your boss is always like this…Okay? And there is no excitement, there’s no passion, there’s no bigger, grand picture, there’s no…es-essential, there’s no purpose that you see in the distance. Nothing greater…are you gonna be motivated?
Moustafa: Not really.
Arthur: Are you going to be engaged?
Moustafa: Not at all.
Arthur: Not at all! Why? Because, well, you know, passion stem, you know,or passion is the thing that also creates passion. If you are in an environment that is un-passionate, that is not exciting, that is not fun, that is not where people are moving, they’re making things better, they’re achieving something that they can be proud of…
Moustafa: I love it.
Arthur: Okay? Then, well, you’re gonna be less engaged and you’re not gonna be very excited and you’re gonna be, and even if you are, if you have amazing skills, even if you have incredible potential if you are not in that kind of environment, you will be an underachiever.
Moustafa: Oh I love your passion for this, it’s very obvious. And as beautiful as it is, I would like to ask you that challenging question of…
Arthur: Uh.
Moustafa: It’s easy when it’s easy but when going is going tough how do you actually find passion?
Arthur: See that’s the whole thing about focus right? Okay I mean, okay, let me, let me just give you, give you one thing. Okay, first of all, when you focus on something, you notice the things you’re focusing on, you say “Oh my gosh! The economy is so difficult! Everything is so difficult! The people, you know, are, are not engaged, and people don’t want to show up for work!” Nye, nye,nye, nye, nye, nye!
You focus on this stuff! And guess what! You’ll gonna get, you’ll gonna see all of that and you’ll gonna delete all of the other things. All of the potential great things! You know, just like when, let’s say for example, you’re working, you’re kind of going on and you’re doing everything perfectly for three months and then you make one mistake.
Moustafa: Yeah.
Arthur: And then suddenly, nobody remembers what you’ve been doing for the past few things. Just that one mistake. Ye, ye, ye! And suddenly everything that you have built up, that momentum, that excitement, and everything else just… bam! Okay? And you lose your passion because the people around you are now focusing on what you are not doing or what you’re doing wrong instead of what you have done or what you have the potential to achieve.
So environment and the leadership ability to focus, to help people focus on how they can be valued. How they can move past mistakes, how they can be excellent, how they can bring the best of who they are and even if they make mistakes, how they can use those mistakes to improve their competencies. That is when you develop an organization that has passion. It’s about what you focus on.
Moustafa: I love it! And how does then…or actually what makes if I wanna conclude in one question, cause we talked about passion, about leadership.
Arthur: Uhm.
Moustafa: What makes a passionate leadership or a passionate leader?
Arthur: Well okay, a passionate leader. Well, again, I mean, this is, this is not uncommon to the idea of having a vision.
Moustafa: Uhm.
Arthur: The leader must have a vision. You have to have some kind of a, a bigger picture that end result, that, that vision! Okay and there’s, there should be some purpose connected to it. Okay? And it’s not just about making money. It’s about doing something bigger than just yourself. Okay? But, but here’s a thing…  The leader has to…see, here’s the…oftentimes people expect that a leader must have certain level of competencies.
Okay, well here’s a thing…Research has shown that multiple competencies including things that are missing in some, you know, other people have them, and they’re great leaders. People are just like, wow! Okay? They don’t have these competencies and this guy may have it and this guy is like, you know, ahh, doing well. This guy is doing well and this certain guy had none of these and he’s also doing being a great leader. But they’re all different! Why? Okay is it so, so the thing is, people are focus too much on the leadership competencies instead of the development of the individual to become a great leader. See…do you have friends?
Moustafa: Umm hopefully. (Laughs)
Arthur: I mean, besides facebook? Right?
Moustafa: Obviously. I still have…I still have some real friends
Arthur: Somebody. Real ones
Moustafa: I’ve had a  (laughs). I got a handful.
Arthur: So let’s say for example, you go out with your friends. You’re going to behave, your behavior will be different than you have with your family. And your behavior with your friends or your family is also gonna be different than what you have with your… umm, at work. Right? So what ends up happening, is that you literally or your environment is bringing out different facets of who you are. Right? And because that environment is bringing out different facets of who you are, a great leader is one who develops an environment that supports passion, that literally helps people to be from where they are now to who they want to become.
Moustafa: Yeah.
Arthur: Right? And so a passionate leader that can, can draw from, oh maybe he’s a good leader with his kids. Maybe he’s not, you know, not, not really that good with the employees. Okay, then maybe he’s good with one of his friends. He’s got some leadership qualities so he bring some from here, from this environment, from this environment, and he identifies the thing that will make him the best of who he is and he creates his own leadership identity. And we actually even have the whole process for this with Directive Communication Psychology.
And that is where you develop passionate leaders because they’re not pretending. They actually are being the best of who they are. And just refining who they already are, which means, it’s also a sustainable leadership model. Lot of times people go to these trainings, and they say “Oh you have to have this, you have to be this, you have to do this to be a…” You know, a good leader and everything else, you know, and people tried that and three weeks later…it’s like they just kind of end up going back to how they were because it’s not natural, it’s not really them!
Moustafa: Uh it has to come from. It has to come from.
Arthur: Exactly! And, and , and having that focus of identifying how whatever it is that you’re doing, whether you’re building pipes, whether you manufacturing phones, whether you are developing people, or whether you’re handling people’s money – it doesn’t matter! Okay?
Whatever it is that you are doing, okay? Finding the purpose of your contribution, your essence of the bigger picture, your place – not in your organization, not in the industry, but how are you and your company making a difference to the people that you meet every day. Okay? The people that interact with you: customers, clients, each other, and seeing your work as an opportunity to make a global impact because, you know, when you were in global…
Moustafa: I know.
Arthur: Situation…
Moustafa: That means a lot of help.
Arthur: You’ve got, you’ve got ot these people over here then they go and they move and they go to a different country and then over here and you know…Imagine, if you make a difference in 5 people’s lives, if you find a way to make them better, improve their perspectives, those 5 people are going to affect their families, their children…
Moustafa: From other…
Arthur: Their friends. And those people are going to affect others and others and others, and eventually, we will have a better world. Because, we are passionate about who we are and what we’re achieving with each other regardless of our jobs.
Moustafa: I love it. Make impact no better way to end this.
Arthur: Awesome!
Moustafa: Be a passionate leader. Thank you very much!
Arthur: My pleasure!
Moustafa: Awesome!
Moustafa and Arthur: Passion!
Moustafa: What do you think? I would really love to hear your opinion. If you found this useful, share it on social media and let us know your opinion on the blog below. And if you’d like more tools, tips, techniques and exclusive interviews that I only share on my website, go to And until next episode, live passionately!
And a big thank you goes to Right Selection, the partners for Arthur in the region, if you’d like to book him go to their website.

Share this post

Download 2 FREE chapters
from my book
Design a life truly worth living. Take the first step below.

Hi, I’m Moustafa

Dubai’s real-life “The Monk Who Sold His Ferrari.” On a one-way ticket to India, I’ve gone from meeting a Swami out of 13 years in caves, to natural healing from a disease to become the Passionpreneur. I’m an international speaker and coach helping people find and pursue passion.

You May Also Be Interested In…

Download 2 FREE chapters
from my book
Design a life truly worth living. Take the first step below.

Coming soon on

Please check back later to see when this book will be available.

Coming soon on

Please check back later to see when this book will be available.