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My Journey
Hey there, I'm Moustafa.
I've got a question for you: Do you know what makes you tick?
One day, I left behind my success in Dubai in search of purpose and meaning.
Meeting a Swami who spent 13 years in caves ignited a different way of thinking about impact, responsibility, and what it truly means to lead.
Now, I write, speak, and coach on topics that help leaders master their mindset, navigate disruption, and lead with clarity, courage, and impact.
BUT ...
I get you. I can almost see you rolling your eyes, thinking, “Here goes another self-help guru…”
And honestly, I agree!
The digital age has flooded the market with noise, making it far too easy for anyone with a camera and a quote slide to call themselves a “speaker” and “coach.”
I’ve been there too — taken for a ride by polished charlatans who knew how to play the game and capitalise on people’s genuine desire to grow.
That’s why I’ve made it my mission to blend world-class credentials with genuine care, tough love, and a methodical approach — so the leaders I work with get real, measurable change, not just inspiration.
My quest for growth takes me across the globe, delving into the intricacies of mind, body, and soul.
Living life at the extremes — between boardrooms and campervans, across diverse cultures, and in deep connection with nature — means you’re getting lived experience, not just textbook theories. That’s why my work delivers real results for leaders and organisations alike.
I know you'll resonate with my philosophy:
“True leaders don't wait for life to happen to them; they happen to life.”
If you’re anything like me—an underdog whose dreams always outgrow their means—then you know life’s been, and still is, a rollercoaster.
So, let’s connect and see how I can help you and your leadership team win the game of work… and the business of life.
Practical, no-fluff videos and articles on mindset, self-leadership, and navigating disruption — designed for leaders who want tools they can use in real life.
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