About Moustafa Hamwi

Moustafa Hamwi is an Executive Presence Advisor to the C-Suite — a member of the Marshall Goldsmith 100 (MG100) and a 3× Amazon #1 bestselling author, based in Dubai.

He advises boards and C-suite teams on executive presence — a learnable performance discipline for how senior leaders think under pressure, communicate with authority, and lead through disruption.

25+ years in communications, advising boards and C-suite teams for over a decade — across blue-chip multinationals and global enterprises.

Executive presence is a learnable performance discipline — not a personality trait — for how leaders think, communicate, and lead under pressure.
Moustafa Hamwi

The full story

Built from the inside out

Moustafa Hamwi spent the first part of his career doing what most advisors only theorise about. He built businesses, ran teams, made high-stakes decisions under pressure, and turned around organisations where the margin for error was real.
25+ years in communications — building and leading a live-communications agency, founding a specialist executive-publishing house, and high-stakes pitching that helped secure multi-million-dollar mandates against international firms — produces a very different kind of advisor. That experience is not background colour. It is the source of every framework, every engagement, and every commercial judgement he brings to the boardroom.

The move into advisory and speaking

The shift was a deliberate response to a gap Moustafa kept encountering at the executive level: organisations investing heavily in strategy and technology, but consistently falling short on leadership communication and execution. The forces disrupting business today are, more often than not, people problems — not technology problems.

The gap in the market

The market had no shortage of futurists, inspirational speakers, or management consultants. What it lacked was an advisor who sat at the intersection of board-level governance, executive communications, and leadership execution — and who could connect all three to measurable commercial outcomes. Not inspiration. Not theory. Advisory work grounded in accountability, follow-through, and results.

The approach

Every engagement starts with the same question: where is the gap between what this board or leadership team has decided and what is actually being executed? The answer determines the work.

The measure of success is always commercial.

If it cannot be linked to ROI, it is not the right solution.

recognition

Why boards and C-suites choose Moustafa Hamwi

Marshall Goldsmith 100 Coaches logo with gold text on a white background.
Member of the Marshall Goldsmith 100 (MG100)

Member of the Marshall Goldsmith 100 (MG100)

3x Published Author

Slingshot, Live Passionately, and The Guided Author — all Amazon #1 Bestsellers.

25+ years building and scaling organisations

Leadership development, executive advisory, and organisational transformation

Happy Clients

Trusted by global organisations across sectors

Finance
Groups
Industrial
Finance
Groups
Media
NGO
Finance
Technology
Groups
Government
Industrial
Industrial
Consulting
NGO
Events
Government
Government
Groups
Industrial
Retail
Retail
Technology
Finance
FMCG
Technology
Hospitality
Pharma
Electronics
Technology
Government
Electronics
Energy
Finance
FMCG
Government
Industrial
Media
Pharma

What global leaders say

Moustafa is one of the great 100 leaders of the future.
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Dr. Marshall Goldsmith
World’s #1 Executive Coach
It’s exciting to see what you are doing Moustafa and the influence you are having on the world.
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Stephen M. R. Covey
The New York Times and #1 Wall Street Journal bestselling author
He truly understands the power and importance of will, heart, and driving excellence. Somebody who is making a real difference in the world.
Middle-aged man in a suit and blue striped tie smiling with arms crossed against a black background.
John Mattone
World's #1 Authority on Intelligent Leadership
"I love Moustafa's work. He helps leaders master their mindset, and does it in a simple and practical way."
Portrait of a blonde woman with straight hair wearing a light-colored blouse and a necklace.
Marisa Peer
Globally Acclaimed Therapist, Founder of RTT
"It is blazingly obvious that you love humanity. You're only doing it because you want to help them."
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Prof. Tony Buzan
Inventor of Mind Mapping
"If you lack intensity and drive, call Moustafa."
Portrait of a middle-aged man with gray hair, wearing a dark jacket and light blue shirt.
Prof. Fons Trompenaars
World's Leading Authority on Corporate Culture

Frequently asked questions

Who is Moustafa Hamwi?

Moustafa Hamwi is an executive advisor, 3x Amazon #1bestselling author, and keynote speaker based in Dubai. He advises boards and C-suite teams on executive presence: the systematic discipline of how senior leaders think under pressure, communicate with authority, and lead through disruption. He is a member of the Marshall Goldsmith 100(MG100).

What does Moustafa Hamwi do?

He advises boards and C-suite teams across three disciplines: Executive Composure (decision quality under pressure), Executive Communications (message discipline and stakeholder confidence), and Leading Through Disruption (keeping organisations aligned through sustained uncertainty). He also delivers keynotes globally and has authored three books. For advisory enquiries, see /advisory. For keynotes, see/speaking.

What is Moustafa Hamwi known for?

He is known for his work at the intersection of board-level governance, executive communications, and leadership execution. He is recognised for the Slingshot Method, a proprietary framework for converting pressure into performance, and for his direct, commercially grounded approach to board and C-suite advisory.

What is executive presence, according to Moustafa Hamwi?

Executive presence is the systematic, learnable discipline of how a leader thinks, communicates, and leads under pressure, creating credibility under scrutiny and trust when the enterprise is watching. It is not image, charisma, or confidence. It is a boardroom-grade performance discipline built across three capabilities: Executive Composure, Executive Communications, and Leading Through Disruption.

Q. What books has Moustafa Hamwi written?

Three books, all Amazon #1 Bestsellers: Slingshot, Live Passionately, and The Guided Author. Slingshot introduces the Slingshot Method, a framework for converting pressure into performance. All three are available at /books.

What is the Slingshot Method?

The Slingshot Method is a proprietary framework that reframes pressure as a performance accelerant. Rather than treating adversity as something to recover from, it gives leaders a structured approach to converting pressure into momentum, clarity, and results. It powers the Executive Composure discipline and is covered in depth in the book Slingshot.

Where is Moustafa Hamwi based?

Based in Dubai, UAE. He works with clients across the GCC, Australia, and internationally.

What credentials does Moustafa Hamwi hold?

A member of the Marshall Goldsmith 100 (MG100) and a 3× Amazon #1 bestselling author, with 25+ years in communications and over a decade advising the C-suite.

Your board faces real decisions under real pressure. Strategic uncertainty, leadership communication gaps, and execution risk do not resolve themselves.