About Moustafa Hamwi

Moustafa Hamwi is an executive advisor, 3x Amazon #1 bestselling author, and keynote speaker based in Dubai.

He advises boards and C-suite teams on the systematic discipline of executive presence: how senior leaders think under pressure, communicate with authority, and lead through disruption.

25+ years building and scaling organisations, advising boards and C-suite teams since 2010 — across blue-chip multinationals and global enterprises.

Executive presence is not a personality trait. It is a systematic, learnable discipline —built across how a leader thinks, communicates, and leads when the stakes are highest.
Moustafa Hamwi

The full story

Built from the inside out

Moustafa Hamwispent the first part of his career doing what most advisors only theoriseabout. He built businesses, ran teams, made high-stakes decisions underpressure, and turned around organisations where the margin for error was real.
25+ years across corporate leadership as a Multi-business CEO — spanning financial services, technology, healthcare, and FMCG across the GCC, Australia, and Europe —produces a very different kind of advisor. That experience is not background colour. It is the source of every framework, every engagement, and every commercial judgement he brings to the boardroom.

The move into advisory and speaking

The shift was adeliberate response to a gap Moustafa kept encountering at the executive level: organisations investing heavily in strategy and technology, but consistently falling short on leadership communication and execution. The forces disrupting business today are, more often than not, people problems — not technology problems.

The gap in the market

The market had no shortage of futurists, inspirational speakers, or management consultants. Whatit lacked was an advisor who sat at the intersection of board-level governance, executive communications, and leadership execution — and who could connect allthree to measurable commercial outcomes. Not inspiration. Not theory. Advisorywork grounded in accountability, follow-through, and results.

The approach

Every engagementstarts with the same question: where is the gap between what this board or leadership team has decided and what is actually being executed? The answer determines the work.

The measure of success is always commercial.

If it cannotbe linked to ROI, it is not the right solution.

recognition

Why boards and C-suites choose Moustafa Hamwi

Member of the MG100 Coaches (Marshall Goldsmith)

Ranked among the Top 100 Leaders and Coaches of the Future (from 12,000+ applicants)

3x Published Author

Slingshot, Live Passionately, and The Guided Author — all Amazon #1 Bestsellers.

25+ years building and scaling organisations

Leadership development, executive advisory, and organisational transformation

Happy Clients

Trusted by global organisations across sectors

Finance
Groups
Industrial
Finance
Groups
Media
NGO
Finance
Technology
Groups
Government
Industrial
Industrial
Consulting
NGO
Events
Government
Government
Groups
Industrial
Retail
Retail
Technology
Finance
FMCG
Technology
Hospitality
Pharma
Electronics
Technology
Government
Electronics
Energy
Finance
FMCG
Government
Industrial
Media
Pharma

What global leaders say

Moustafa is one of the great 100 leaders of the future.
Smiling elderly man with white beard and hair, wearing a suit, light blue shirt, and red striped tie, with a blurred stone wall background.
Dr. Marshall Goldsmith
World’s #1 Executive Coach
It’s exciting to see what you are doing Moustafa and the influence you are having on the world.
Smiling middle-aged man with short light brown hair wearing a dark blazer and light blue collared shirt.
Stephen M. R. Covey
The New York Times and #1 Wall Street Journal bestselling author
He truly understands the power and importance of will, heart, and driving excellence. Somebody who is making a real difference in the world.
John Mattone
World's #1 Authority on Intelligent Leadership
"I love Moustafa's work. He helps leaders master their mindset, and does it in a simple and practical way."
Marisa Peer
Globally Acclaimed Therapist, Founder of RTT
"It is blazingly obvious that you love humanity. You're only doing it because you want to help them."
Prof. Tony Buzan
Inventor of Mind Mapping
"If you lack intensity and drive, call Moustafa."
Prof. Fons Trompenaars
World's Leading Authority on Corporate Culture

Frequently asked questions

Who is Moustafa Hamwi?

Moustafa Hamwi is an executive advisor, 3x Amazon #1bestselling author, and keynote speaker based in Dubai. He advises boards andC-suite teams on executive presence: the systematic discipline of how seniorleaders think under pressure, communicate with authority, and lead throughdisruption. He is a member of the MG100 Coaches, ranked among the Top 100Leaders and Coaches of the Future by Dr Marshall Goldsmith — selected from aglobal field of more than 12,000 applicants.

What does Moustafa Hamwi do?

He advises boards and C-suiteteams across three disciplines: Executive Composure (decision quality underpressure), Executive Communications (message discipline and stakeholderconfidence), and Leading Through Disruption (keeping organisations aligned throughsustained uncertainty). He also delivers keynotes globally and has authoredthree books. For advisory enquiries, see /advisory. For keynotes, see/speaking.

What is Moustafa Hamwi known for?

He is known for his work at theintersection of board-level governance, executive communications, andleadership execution. He is recognised for the Slingshot Method, a proprietaryframework for converting pressure into performance, and for his direct, commerciallygrounded approach to board and C-suite advisory.

What is executive presence, according toMoustafa Hamwi?

Executive presence is thesystematic, learnable discipline of how a leader thinks, communicates, andleads under pressure, creating credibility under scrutiny and trust when theenterprise is watching. It is not image, charisma, or confidence. It is a boardroom-gradeperformance discipline built across three capabilities: Executive Composure,Executive Communications, and Leading Through Disruption.

Q. What books has Moustafa Hamwi written?

Three books, all Amazon #1 Bestsellers: Slingshot, Live Passionately, and The Guided Author. Slingshot introduces the Slingshot Method, a framework for converting pressure into performance. All three are available at /books.

What is the Slingshot Method?

The Slingshot Method is aproprietary framework that reframes pressure as a performance accelerant. Rather than treating adversity as something to recover from, it gives leaders a structured approach to converting pressure into momentum, clarity, and results. It powers the Executive Composure discipline and is covered in depth in the book Slingshot.

Where is Moustafa Hamwi based?

Based in Dubai, UAE. He works with clients across the GCC, Australia, and internationally.

What credentials does Moustafa Hamwi hold?

Member of the MG100 Coaches (Marshall Goldsmith), ranked among the Top 100 Leaders and Coaches of the Future from more than 12,000 applicants. 3x Amazon #1 bestselling author. 25+ years of practitioner experience as a Multi-business CEO and executive advisor acrossfinancial services, technology, healthcare, and FMCG.

Your board facesreal decisions under real pressure. Strategic uncertainty, leadershipcommunication gaps, and execution risk do not resolve themselves.