Here to help you master your destiny

Win The Game Of Work, And Business Of Life

I empower leaders and teams to cultivate mental wellbeing through mindset mastery, freeing them from negative cycles and reconnecting them to passion and purpose.

I love Moustafa’s work, he tackles the topic of dealing with your emotional baggage, and does it in a simple & practical way.

Marisa Peer

Globally acclaimed therapist & Founder of RTT

It’s exciting to see what you are doing Moustafa and the influence you are having on the world.

Stephen M. R. Covey

The New York Times and #1 Wall Street Journal bestselling author

Moustafa is one of the great 100 leaders & coaches of the future.

Dr. Marshall Goldsmith

World’s #1 Executive Coach

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Latest Book

Get free access to Moustafa’s latest book

#1 Amazon Bestseller

The practical guide to becoming a master of your destiny, not a victim of your history.

My Story

Hey there, fellow underdog! I’m Moustafa

One day, I left behind my success in Dubai in search of purpose and meaning. Meeting a Swami who spent 13 years in caves ignited my thirst for impact.

Now, I speak, coach and write.

Life’s been, and still is, a rollercoaster. This journey cultivated genuine care, tough love, and a methodical approach to ensure my work delivers results for individuals and companies.

I bet you can relate when I say my dreams always outgrow my means. Yet, my philosophy is clear: