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Leadership Advisor to Boards & C-Suites
Master the Future of Leadership
I partner with senior leadership teams to transform how they lead in the Age of AI — using proven methodologies to deliver measurable impact and ROI.
I love Moustafa’s work. He tackles the topic of dealing with your emotional baggage, and does it in a simple and practical way.
Marisa Peer
Globally acclaimed therapist & Founder of RTT
It’s exciting to see what you are doing Moustafa and the influence you are having on the world.
Stephen M. R. Covey
The New York Times and #1 Wall Street Journal bestselling author
Moustafa is one of the great 100 leaders and coaches of the future.
Dr. Marshall Goldsmith
World’s #1 Executive Coach
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Latest Book
Get free access to Moustafa’s latest book
#1 Amazon Bestseller
The practical guide to becoming a master of your destiny, not a victim of your history.
My Story
Hey there, I’m Moustafa.
One day, I left behind my success in Dubai in search of purpose and meaning. Meeting a Swami who spent 13 years in caves ignited a different way of thinking about impact, responsibility, and what it truly means to lead.
Life’s been, and still is, a rollercoaster. This journey cultivated genuine care, tough love, and a methodical approach that helps leaders get real results — not just inspiration.
I bet you can relate when I say my dreams always outgrow my means. Yet, my philosophy is clear:
“True leaders don't wait for life to happen to them; they happen to life.”
Keynotes, immersive workshops, and leadership retreats designed to challenge executive thinking, align senior leadership, and equip your organisation to lead confidently in the Age of AI and disruption.
Exclusive 1:1 and small-group coaching for C-suite and senior leadership teams, using proven methodologies to upgrade how they think, decide, and execute — delivering measurable impact and ROI in the Age of AI.
Practical, no-fluff content for busy leaders who want simple tools they can apply in real life. Read, watch, or listen—there’s content to suit every style.
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