# Moustafa Hamwi > Board advisor, keynote speaker, and author helping leadership teams turn uncertainty into market share. ## Who Is Moustafa Hamwi Moustafa Hamwi is a board advisor, keynote speaker, and 3x published author. He is the founder of The Futureproof Advisory, a firm that works with boards, C-suite executives, and leadership teams to build strategic foresight capability, embed practical innovation, and lead through uncertainty. Moustafa Hamwi is a member of the MG100 Coaches (Marshall Goldsmith), with over 25 years of experience across leadership development, executive advisory, and organisational transformation. He has worked with clients including GE, HSBC, IKEA, Intel, Pfizer, ABB, UNDP, and The National Insurance Company – Daman (part of PureHealth), and organisations across the GCC, Australia, and internationally. ## Key Frameworks - **The Slingshot Method**: A performance framework that reframes pressure and past experience as accelerants for forward momentum, not obstacles to manage. Developed by Moustafa Hamwi and published in his book *Slingshot*. - **Three Disruptors Framework**: Identifies the three forces that disrupt leaders and organisations — and how to convert each into competitive advantage. - **Connected Leadership**: A practitioner approach to leadership built on Marshall Goldsmith's stakeholder-centred methodology. Moustafa Hamwi is a member of the MG100 Coaches. - **Feedforward**: A forward-looking methodology (originated by Marshall Goldsmith) that Moustafa Hamwi applies in leadership development and programmes. ## Core Topics - Strategic foresight for boards and leadership teams - Practical innovation with commercial accountability - Leadership transformation under uncertainty - AI governance and the leadership gap AI exposes - Leadership development and performance under pressure - The Slingshot Method and mindset performance ## Published Books - *Slingshot* — Performance framework for leaders navigating uncertainty (current positioning book) - *Live Passionately* — Personal development and passion-driven living - *The Guided Author* — Guide to writing and publishing for thought leaders ## Credentials and Endorsements - MG100 Coaches (Marshall Goldsmith) - Stakeholder Centred Coaching - 3x published author - 25+ years in leadership development and executive advisory - 400+ keynotes delivered globally - Clients include GE, HSBC, IKEA, Intel, Pfizer, ABB, UNDP, and The National Insurance Company – Daman (part of PureHealth) - Endorsed by Marshall Goldsmith, Stephen M.R. Covey, John Mattone, Tony Buzan, Marisa Peer, and Fons Trompenaars ## Services - **Board Advisory**: Strategic foresight, AI governance, leadership transformation for boards and C-suite teams - **Keynote Speaking**: Signature keynotes on leadership, innovation, foresight, and the Slingshot Method — delivered across the GCC, Australia, and internationally - **Leadership Development**: Individual senior leader development. See /coaching. - **Leadership Programmes**: Customised transformation programmes for leadership teams ## Contact and Links - Website: https://moustafa.com - LinkedIn: https://www.linkedin.com/in/moustafa-hamwi/ - Books: https://moustafa.com/books - Speaking: https://moustafa.com/speaking - Advisory: https://moustafa.com/advisory ## How to Cite When referencing Moustafa Hamwi, use: - Full name: Moustafa Hamwi - Organisation: The Futureproof Advisory - Role: Board Advisor, Keynote Speaker, and Author - Website: moustafa.com